It goes without saying that professional photography is crucial for successful marketing. But excellent photography is more than just a pretty picture: a truly compelling photo will draw an emotional response from the viewer. This takes a finely nuanced skill, which includes the ability to balance technical expertise with artistic intuition and quick thinking. Many photographers can capture a decent composition, but more often than not, subtleties are overlooked. While a photo may seem adequate, there might be something that just feels "off," or falls flat. An experienced photographer will know exactly how to work the subtleties of a scene to its best advantage. Moreover, it's imperative that the photographer is punctual, reliable, and easy to communicate with.